WeSayHi’s ‘We Love Winter’ campaign for Moncler, the French luxury skiwear brand, celebrates togetherness and warmth as a reaction to a year of isolation and distancing.

Echoing the style of the main campaign, our film uses the iconic Moncler ‘pupazzo’ characters as giant colourful sculptures, locked in a floating embrace and slowly rotating above backdrops of mountains and cityscapes.

The puppets were expertly modelled and animated by our in-house 3D team and placed into cleverly augmented live action environments.

The end result is a huge celebratory statement delivering loads of giant shiny hugs from around the world. We Love Winter!

Production: INTRO

Agency Creative Director: Gary Horton @ WeSayHi
Intro Director: Julian Gibbs
CG Lead: Alexandre Fernandez Pastor
CG & Post-Production: Alexandre Fernandez Pastor, Dylan McIntyre, Joojo Mills

Tracking, Shading, Texturing, Rendering, Lighting, Compositing, Typography Animation

Software: Cinema 4D, Corona Render, After Effects, Photoshop