Fortescue Future Industries (FFI) is driving ground-breaking innovation in green energy.

This film announces their acquisition of Williams Advanced Engineering (WAE), the innovation arm of the world-famous Formula 1 team.

WAE technology will enable FFI and its parent-company Fortescue, a heavy carbon emitter, to hit its ambitious 2030 net-zero target by bringing precision engineering from motorsport to the green energy space. Together, they will turn the company into the world’s biggest green energy group and demonstrate that decarbonisation of heavy industry is possible.

Their logo, the green circle, stands for a ‘beacon of hope’. An iconic image representing their mission to create a cleaner and greener power…not in ten years or twenty years, but right now.

Production: INTRO
Agency Creative Director: Gary Horton @ WeSayHi
Director: Julian Gibbs
3D team: Alexandre Fernandez Pastor, Joojo Mills, Alexander Purcell
Sound design: Zelig

Rigging, Animation, Shading, Lighting, Rendering, Compositing

Software: Cinema 4D, Redshift, After Effects